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Hello 👋   

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I'm Pei-Syuan Jhang

A UX designer/ researcher with data visualization skills. 

Passionate about creating experiences that are user-centered, functional, accessible and visually compelling.

Education

The University of Texas at Austin

Master of Science in Information Studies

Focus: UX Design & UX Research

Jan. 2021 – Dec. 2022

National Taiwan University

Master of Library and Information Science

Focus: User Behavior & Research

Sep. 2013 – Dec. 2016

National Taiwan University

B.A. Library and Information Science

Sep. 2009 – Jun. 2013

Experience

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Digital Content Specialist

The University of Texas at Austin Center for Teaching and Learning
Jul. 2022 – Aug. 2022

Conceptualized and built high-quality digital content designs and print materials for events and publications, ensuring effective communication of teaching and learning supports for faculty. With my creative mindset and proficiency in using design tools, I established a reputation for delivering results efficiently and effectively.

Librarian

Taipei Public Library, Taiwan​

Dec. 2016 – Dec. 2020

  • Spearheaded the Public Library Northern Region Resource Center, promoting e-book reading and driving over 50% growth in annual circulation within one year. 

  • Managed client relationships by analyzing user feedback and resolving issues related to library system use.

  • Collaborated closely with IT engineers to improve the current library system and conducted user research for the next system.

  • Designed and hosted various educational activities for children to promote reading and the use of library resources.

SEO & Content Marketing Intern

KPN Online Marketing, Taiwan
Jul. 2014 – Jan. 2015

Optimized clients' online presence through effective SEO strategies, resulting in a 30% increase in website traffic and a 20% improvement in search engine rankings. Collaborated with the marketing team to develop content marketing plans and social media campaigns.

Competency

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Skills

Interaction Design
Information Architecture
User Interface Design

Accessible Design
Digital Prototyping
Usability Testing

User Research

Affinity Diagramming

Heuristic Evaluation
Competitive Analysis
Visual Design

Data Visualization

Tools

Figma
Adobe XD
Sketch

MIRO
Adobe Illustrator

Adobe InDesign

Tableau
Unity

SPSS
SQL


Publication

Music Discovery & Revisiting Behavior Study

Tang, M. C., & Jhang, P. S. (2020). Music discovery and revisiting behaviors of individuals with different preference characteristics: An experience sampling approach. Journal of the Association for Information Science and Technology, 71(5), 540-552. doi:10.1002/asi.24259

What makes UX become my passion?

As a UX designer and researcher, my passion for creating compelling user experiences stems from a deep interest in user behavior and the ways in which people interact with technology. This fascination was first sparked during my studies for my first master's degree at NTU, where I conducted research on music discovery and revisiting behavior. Through this research, I discovered the joys of understanding user behavior and the exciting possibilities of creating more effective and engaging user experiences. My interest in UX design was further solidified during my time working at Taipei Public Library, where I saw firsthand the importance of intuitive and user-friendly systems. Despite the prevalence of technology in our daily lives, many automation systems still have outdated interfaces that can be frustrating and time-consuming for users. This realization inspired me to pursue a career in UX design, with the goal of using my existing knowledge and skills to create more effective and efficient user interfaces. To further hone my skills and knowledge, I enrolled in the UT Austin School of Information to focus on UX design and UX research. This experience provided me with the resources and opportunities to become a true UX designer who not only understands user behavior, but also knows how to conduct UX research to create data-driven solutions. Overall, my motivation to become a UX designer and researcher is fueled by a desire to understand and create compelling user experiences. I am excited to contribute my skills to this exciting and ever-evolving field, and to continue learning and growing as a UX professional.

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© 2023 By Pei-Syuan Jhang.

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